Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce services are turning to server-side tracking as a method to boost their information collection procedures. While it calls for much more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more reputable information
Pixel tracking uses a piece of code to sign up conversions on your web site. It's simple to set up and much less susceptible to ad blockers.
1. Extra precise data
The typical technique of tracking conversions on a site, using pixels, is having problem with changing internet browser personal privacy policies. This suggests that the data being sent out to Google Advertisements, Facebook Business Manager and various other platforms is much less precise than it should be.
Server-side monitoring is a more safe and secure choice that helps to bypass these limitations, as it's loaded from your very own domain and dealt with as first-party code, implying it's much less likely to be influenced by ad blockers or various other safety and security measures. This supplies more exact data and an extra complete image of user trips across networks.
Additionally, this sort of tracking permits businesses to track conversions beyond the website, such as telephone call and in-store visits, which can be hard for pixel-based tracking. This versatility gives marketing professionals more possession over the information they send, and makes it less complicated to comply with numerous data legislations. It's additionally a lot much less at risk to scams, as it's harder for fraudulent actors to adjust the system by altering the postback URL.
2. Much better control over data.
Server-side tracking allows companies to accumulate and enrich data prior to sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can assist marketing experts make even more enlightened marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are positioned in website visitors' internet browsers. These tracking codes are often blocked by advertisement blockers, which can cause data collection interruptions and unreliable outcomes. Server-side monitoring allows companies to bypass these limitations and offer precise, consistent data that is much less at risk to interference.
This kind of monitoring additionally permits businesses to track conversions that occur beyond the website, like call and in-store purchases. This is essential considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is much more trusted for businesses seeking to adapt to these modifications.
3. Much less vulnerable to fraudulence
Server-side tracking allows services to control information hauls prior to it gets to 3rd party endpoints, boosting protection and personal privacy. This is especially important as different browsers and platforms increasingly change how they deal with cookies. For instance, in iOS 14, Safari will only provide first-party cookie data and will not allow pixel-based tracking. Using server-side tracking, you can bypass these limitations and continue to track conversions that happened outside of your website.
In addition, server-side tracking allows you to record user information straight by yourself web servers. This gets rid of reliance on third parties, which can be prone to breaches and personal privacy offenses.
A server-side radar is a set of directions that tells your website's server what occasions to videotape. This information is then sent to analytics tools like Google Analytics and Facebook Organization. It's additionally made use of to activate event-based ads, such as retargeting. In contrast, pixel tracking is a different approach that utilizes a little piece of code on your webpage to accumulate information from customers.
4. Much easier to apply
Server-side monitoring is a data collection process that takes place on the internet site's very own server, bypassing web internet browser restrictions. This implies that data accumulated by the website/app is first sent out to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it minimizes the range of data monitoring and provides organizations extra control over transmission, making it usually much more reliable. As a result, it's much less vulnerable to information obstacles triggered by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your business can accumulate real-time conversion information in the same way that you would certainly with pixels or a cookie, however this is then passed straight to your marketing and advertising tools on the web server. This enables you to have more lifetime value (LTV) calculation exact data and aids make sure compliance with personal privacy policies such as GDPR. In addition, it likewise avoids the monitoring restrictions imposed by internet browsers and ad blockers.